More than 35% of Europeans will spend more on their Christmas shopping online this year than last, according to research from comScore.
Britons are set to top the list of nationalities with 43% planning to increase their online spend on last year, compared to 38% for France and 29% for Germany.
Meanwhile, one in four shoppers use a credit card as their preferred method of payment when Christmas shopping online, with 41%, compared to 38% for debit and 16% for PayPal.
Bob Ivins, comScore EVP of International Markets, said: “Online sales appear set to continue growing at a much faster rate than total retail sales and could be the difference between an OK Christmas and a great Christmas for some retailers.
“The popularity of online shopping is set to reach an all time high this year, as time-squeezed consumers – armed with high speed access and experience with the online channel – can be expected to spend more time shopping and buying Christmas gifts online.”
A recent report from Forrester Research suggests that internet users in Europe will spend a projected €51 billion (US$71 billion) online during the Christmas season this year (see European Internet Users To Spend €51b Online At Christmas).
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