Evening Standard To Relaunch Street Vending Operation
Next week will see the Evening Standard undergo an £8 million relaunch of its street vending operation.
The money will be spent on rebranding street furniture, new uniforms for vendors and the Eros cashless payment card that launched on Monday (see Evening Standard Gets Cashless Payment Card).
It is understood that £3 million of the money will be spent on a broadcast ad campaign promoting the changes.
From Monday, sixty of the paper’s 300 sites will display new livery, with 200 revamped by November. 90 of these units will eventually be fitted with remotely updateable 32″ LCD screens, with six of them ready to go live on Monday.
As well as the relaunch of its street vending operation, the paper will be getting a refresh including a redesigned front page and closer interaction between the paper and the Standard‘s new web site (see Evening Standard Gets Standalone Website).
The paper underwent a full redesign last year, with a “more stylish” use of colour throughout the title intended to attract more affluent, working Londoners (see Redesigned Evening Standard To Launch Next Week).
Last month, the Evening Standard recorded a month on month circulation increase of almost 2,400 copies, although it was down by more than 11% year on year, to leave it with a total of 277,555 copies (see thelondonpaper Sees Circulation Decline In August).
Associated Newspapers: www.associatednewspapers.com