Hivestack, an adtech business in the programmatic digital out of home space, has hired Nigel Clarkson as its new global chief revenue officer.
Reporting into CEO Andreas Soupliotis, Clarkson will be responsible for the growth of Hivestack’s business across APAC, EMEA, North America and LATAM.
Clarkson was formerly chief revenue officer at out of home (OOH) media business Exterion Media UK, until the business was acquired by commercial radio company Global in late 2018 as part of an OOH buying spree.
He then joined Global as director of commercial (outdoor) to help oversee the integration of Exterion into Global’s new outdoor division, before exiting the business in May this year as part of a commercial restructure.
“This is an incredibly exciting time to be joining Hivestack. The world may be at different stages of programmatic digital out of home (DOOH) adoption, but one thing is clear – in the Covid-19 world of media planning and buying, the ability for brands to have more control over DOOH spend and be as precise as possible has never been more important,” Clarkson said.
“Hivestack’s extensive capabilities on both the buy and sell side allows clients and media owners to maximise programmatic OOH spend better than anyone in the industry. I look forward to helping drive continued growth for Hivestack with their brilliant team.”
During his career, Clarkson has also held senior board level positions in the UK at Weve, Living Social and Primesight Outdoor, and oversaw the merge of Yahoo with Oath as its UK Country Manager in 2017. He has also held board positions at key industry trade organisations, the IAB and Outdoor Advertising Association.
Soupliotis, co-founder and CEO of Hivestack, added: “Nigel joins our team at a pivotal time as we expand our global footprint and round out our executive leadership team.
“His rich experience in out-of-home (OOH), media and technology makes him one of the few leaders in our industry with experience in both the digital and programmatic ecosystems, with a clear vision of how both worlds are evolving together.”
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