Fashion Label Chooses ScreenFX To Launch

ScreenFX, the digital screen giant, has been chosen as the sole marketing channel to launch street fashion label Ascension.

Ascension, an ethically and organically produced clothing range, will be featured on the ScreenFX nationwide shopping centre network from the start of September.

The mall media format was chosen for the launch to specifically target students and younger shoppers within the retail environment.

Two 30-second live action commercials rotated through the ScreenFX network will raise awareness of the clothing range and drive interested parties to the Ascension brand website.

The graphic content of the campaign was created by a number of students from Manchester University and produced by ScreenFX’s creative and production team.

The touchscreen feature of the ScreenFX ‘InfoPods’ will also allow consumers to view the full range of products and store locations.

John Scorah, joint head of sales, ScreenFX, said: “Ascension recognised the real strength of digital screen marketing; our network will drive sales in both Topshop and through the website.

“We have worked together to design ads specifically targeting the core market and we are excited to see the results.”

Simon Hawthorne, managing director of Ascension, added: “We really believe in our ethically and organically produced street fashion clothing range and that the ScreenFX network is the channel to raise awareness and sales. To reach our target audience the marriage between the two companies can only be successful.”

ScreenFX: 020 7240 0123 www.screenfx.com