Five Launches Shark Viral Competition

Five is supporting its latest US drama launch with an online viral competition run by VCCP.

This follows VCCP’s Prison Break ‘Locate the 8’ online viral competition for which twelve thousand people entered with the chance to win a prize.

The online viral Shark competition, under the strap-line ‘Jaws of Justice’, seeks interns to join Sebastian ‘Shark’ Stark in preparing a case against one of California’s most notorious businessman.

Each budding intern will first be vetted by Five and those successful applicants will then be able to read new evidence released each Thursday, starting March 22, and build their case via the the Five website.

The winning intern will win a five day trip for four to Los Angeles.

Simon Downing, head of marketing at Five, said: “The viral online competition demonstrates how important the digital arena is in engaging audiences in terrestrial TV. The Shark competition has been developed in a similar way to ‘Locate the 8’, which was hugely successful.”

Nicki MacLean, account director at VCCP said: “The Shark ‘Jaws of Justice’ viral online competition is a great way to reach our target audience. The show has all the trappings of a successful US import to which the competition is an exciting match.”

Five: 020 7550 5555 www.five.tv