Five Signs Largest Ever Non-Spot Promo Deal

Five has secured its largest ever non-spot commercial deal, with an exclusive sponsorship by Partypoker.com for the largest event programme package on British television.

The deal will see Partypoker receive sponsorship credits on 72 hours of event-based poker programming and a strategic website alliance as Five seeks to align itself as the terrestrial home for late night poker, with a regular weekly slot at midnight for the next year.

Five will air three major poker events over the next 12 months, including the PartyPoker.com European Open and the PartyPoker.com World Open.

Five’s Head of commercial development, Jonathan Lewis, explained the deal’s significance, stating: “This is a great marriage between the editorial and commercial endeavours of Five’s business. We realised very early on that Poker programming was significantly outperforming station average audience levels in the late night slot.

“We also saw the huge emergence of the on-line sector and were able to capture this in one overall deal. It proves our team at Five is well placed to deliver this kind of joined up approach to deal making.”

The late night poker strand will launch in mid December, supported by on-air promotional advertising and the www.five.tv website, which now delivers a record 6 million page impressions per month.

Five will be working closely with partypoker.com in the development its own poker website, www.five.tv/poker, featuring free weekly broadband down-loads, poker tutorials and information tips as well as regular competitions and relevant tournament information.

Five: 020 7550 5555 www.five.tv