Flytxt Secures Walkers Crisps For Text Campaign

Walkers Crisps has teamed up with Flytxt and Cubo Brand Communications to launch a ambient text campaign designed to increase the visibility and consumption of its products in UK pubs and bars.

The promotion begins at the end of the month and will invite consumers to text the answers to football related questions, which will be advertised both on the packets and through point of sale promotions in over 10,000 pubs across the country.

The initial campaign will last for four weeks and the competition winner will receive an “ultimate season ticket”, providing free entry into selected high-profile cup and international football matches. On the day of the draw the winner will be notified by text and 1,000 runners up will receive Walkers-branded footballs or shirts.

Victoria Fussell, Walkers trade marketing manager, commented: “Research shows that increased visibility of crisps and snacks generate incremental sales and so drives additional profit. The promotion is designed to increase the profit of participating outlets with minimum involvement on the part of the publican.”

Mike Bowen, director of Cubo Brand Communications, added: “We have been working strategically with Walkers to increase the visibility of crisps and snacks in the on-premise sector. This is the first of a series of creative initiatives designed to increase brand presence in this sector.”

Earlier this month mobile marketing company, Enpocket, secured the contract to expand Emap’s mobile media representation by selling its mobile marketing databases to advertisers (see Enpocket Appointed To Sell Emap’s SMS Databases).

Flytxt: 020 7293 3000 www.flytxt.com

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