France Score For ITV1

By far the biggest audience last night was for ITV1’s Spain v France World Cup coverage, with a peak of 9.6 million adult viewers watching a great game of football where the French eventually emerged as 3-1 winners.

An average audience of 7.2 million adults (a 36% audience share) watched as Spain tried their hardest to record their first win over the French in a World Cup match.

The second largest audience of the evening was for Eastenders on BBC1, which began at the same time as ITV1’s football coverage, 7.30pm. The soap attracted a peak audience of 7.6 million adults and an average of 7 million (a 41% audience share).

Rogue Traders, on BBC1 at 7pm, also managed some impressive figures, with a peak of 5.2 million adult viewers and an average of 4.9 million (a 33% audience share).

The Brazil v Ghana match, whose coverage began at 3pm on ITV1, attracted a peak of 5 million adult viewers and an average of 2.8 million (a 32% audience share) who saw the Brazilians run out as 3-0 winners.

Big Brother managed a peak audience of 4.5 million adults in its 9pm time-slot and an average of 4 million adult viewers (an 18% audience share).

The biggest ABC1 Men figures of the night went to Spain v France, with a peak of 3 million viewers and an average of 2.2 million (a 51% share of the audience).

Overnight data is available each morning in mediatel.co.uk’s TV Database, with all BARB registered subscribers able to view reports for terrestrial networks, ITV2 and Sky One.

For the latest World Cup related media news, click through to NewsLine’s World Cup Media Centre here…

World Cup Media Centre www.worldcup.mediatel.co.uk/

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