Freesheets Shed Issues As Evening Standard’s Circulation Goes Up
thelondonpaper remained ahead of rival freesheet London Lite in May, despite a period on period decline in distribution of a little under 5,000 copies.
The Lite also shed issues in May, just 385, amidst the dumping furore, which has seen the ABC set up a hotline to report such incidents (see ABC Introduces Dumping Hotline).
Meanwhile, the Evening Standard bolstered its circulation, rising by more than 7,000 copies, almost 3%, to leave its total ABC at more than 270,000.
The Metro and business freesheet City AM also added to their outputs. The Metro rose by around 900 copies to leave its final figure at 548,053, whilst City AM jumped by around 450 copies. Its total distribution now sits at almost 102,000.
| Title | Audit | Apr-07 | May-07 | Actual Change PoP | % Change PoP |
| Morning Papers | |||||
| City AM | BDP | 100,640 | 101,094 | 454 | 0.5 |
| Metro (London) | BDP | 547,145 | 548,053 | 908 | 0.2 |
| Evening Papers | |||||
| Evening Standard (London) | ABC | 266,214 | 273,537 | 7,323 | 2.8 |
| London Lite | BDP | 400,614 | 400,229 | -385 | -0.1 |
| thelondonpaper | BDP | 491,387 | 486,615 | -4,772 | -1.0 |
| Total London Papers | 1,158,215 | 1,160,381 | 2,166 | 0.2 |
ABC: 01442 870 800 www.abc.org.uk