Freeview Shifts 300,000 Adapters In First Two Months

More than 300,000 digital adapters have been sold in the two months since the launch of free-to-air digital terrestrial TV service, Freeview, it was announced today.

The figures, compiled from measured data and feedback from retailers and manufacturers, show that sales per week since launch average more than 33,000. Over the same period, almost two million requests were received for information on Freeview; around 700,000 calls were made to the telephone information line and 1.2 million visits were recorded to the website.

Andy Duncan, BBC director of marketing and communications said: “Of course it’s still early days for the launch of Freeview, but these figures show that there’s undoubtedly a major opportunity out there for the idea of simple, free digital television.”

According to the latest figures from the Independent Television Commission, free-to-air digital TV is now received by 1.6 million customers in the UK. In the region of 1.3 million of these have terrestrial; BSkyB, meanwhile, has over six million customers, all of which are receiving digital satellite services.

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