French Advertising Down 4.3% In July

French advertising across the major media declined by 4.3% during July, according to analysis of the latest data from Secodip by ABN Amro. This is well below the broker’s forecast of a 1.2% fall.
French advertising growth in July | |||||
July Actual | July Forecast | Difference (% points) | Q2F | Q3F | |
Press | -4.2 | 0.4 | -4.6 | -4.6 | -1.3 |
Radio | -7.7 | 2.1 | -9.8 | -2.8 | -0.7 |
Television | -3.3 | -4.8 | 1.5 | -4.4 | -2.6 |
Total major media | -4.3 | -1.2 | -3.1 | -4.3 | -1.7 |
Source: Secodip, ABN Amro estimates |
By way of rough comparison with the UK’s performance, Q1 figures from the Advertising Association show that TV was down 2.3%; radio gained 1.0%; newspapers grew 8.7% and magazines 9.2% (see Forecasts). This Q1 UK performance was significantly ahead of that experienced in the States.