The French online sector suffered a 17% drop in advertising revenues during 2001, according to the latest annual data from that country’s Interactive Advertising Bureau, as reported by the World Advertising Research Centre.
Figures for 2001 US (see US Internet Ad Revenue Falls 12% In 2001) and UK (see UK Online Adspend Growth Falls Dramatically, But Outperforms 2001 Media Market) internet advertising have also been released by the IAB and PricewaterhouseCoopers, which conducted the French survey.