French online video views up 36% year on year

Delphine Gatignol, comScore business development manager in France, said: “The online video market in France has rapidly expanded during the past year as internet users demonstrate their preference for the sight, sound and motion of video for consuming online content.

“While the internet is still widely used for functional reasons, increasingly it has become an entertainment channel and the continued emergence of online video is a significant driver behind this trend.”

France experienced widespread growth in online video consumption during the past year, as audience size and video engagement both increased significantly, said comScore.

The number of videos viewed grew 141% to 5.4 billion. The average time spent viewing videos online during the course of the month nearly doubled to 11.7 hours per viewer in September.

comScore recently revealed that more than 167 million US internet users watched online video during October.

Nearly 28 billion videos were viewed during the month, with Google Sites accounting for 38% of videos viewed online by Americans.