FuboTV, a leading sports-first live TV streaming platform, has introduced a new Connected TV (CTV) ad format called “The Triple Play,” per a press release. This innovative ad unit offers brands a unique opportunity to showcase their branded video content prominently on Fubo’s highly visible home screen.

A more immersive and engaging experience

“The Triple Play” is designed to provide advertisers with a more immersive and engaging experience than traditional TV ad spots. By combining branded content, curated programming, and interactive elements, Fubo aims to maximize reach and engagement for brands.

“Traditional 15 and 30 second ad spots have long been staples in TV advertising but CTV has made it possible to expand standard TV ad formats to command more attention and engagement,” said Dina Roman, SVP, global ad sales and operations, Fubo. “By offering premium bespoke ad opportunities, we are creating even more ways brands can authentically reach their target audiences. We can’t wait to debut The Triple Play with our inaugural brand sponsor.”

Walmart, inaugural sponsor of “The Triple Play”

According to MarketingDive, Walmart is the first brand to leverage “The Triple Play” for its back-to-school campaign. The format allows Walmart to take over Fubo’s home screen with a branded banner, a custom content carousel, and a clickable branded video. The video features a QR code that enabled viewers to directly shop Walmart’s back-to-school offerings.

Walmart’s successful use of “The Triple Play” demonstrates the potential for this new ad format to drive sales and brand awareness. As Fubo continues to innovate in the CTV advertising space, it is expected that more brands will adopt “The Triple Play” to reach their target audiences in a more impactful way.