Future Launches World’s First Ever Paperless Magazine
Future publishing has launched what it claims to be the world’s first paperless magazine in the form of BroadbandNow!, which is aimed at high-speed internet users and distributed electronically.
The title, aimed at web-savvy consumers aged between 25 and 55, covers a wide array of entertainment and computing topics, from the latest film releases to sport, online gaming, new websites and getting the most from a broadband internet connection.
Presented as a PDF file, BroadbandNow! provides readers with an interactive experience with video content embedded within the title and the opportunity to download movie trailers, try out the latest games and see more online content mere clicks away.
Commenting on the new format, Vicki Atkinson, the title’s editor, said: “Although plenty of today’s magazines on the UK news-stand have got dedicated websites, the concept of launching a completely paperless consumer magazine that’s only available in digital format is unique. We’re extremely excited to be pioneering this new magazine format and offer readers a publication that is both entertaining and interactive.”
The first issue of BroadbandNow! is available from 26 May, retailing at 99p from www.broadbandnowmag.com. Future will also be distributing the first issue free on cover discs of its digital magazine portfolio, giving a boost to the fledgling title from the titles’ combined circulation of over 300,000.
Computing titles in general have experienced a something of a downturn recently. Last month saw Emap Automotive close its established Internet Magazine, marking the end of the title’s ten-year print run (see Emap Pulls The Plug On Internet Magazine).
Conversely, broadband take-up in the UK is on the increase, with Britain set to lead the G7 nations by the end of the year. Future is clearly attempting to capitalise on broadband’s growth spurt, and with few overheads associated with digital distribution the company could have hit on a valuable revenue stream (see Britain On Track To Lead Broadband Nations).
Future Publishing: 01225 442 244 www.futurenet.com
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