Future Signs BT Vision Deal

BT has announced that Future Plus, the customer-publishing agency of Future Publishing, will be supplying editorial content for BT Vision, its TV-via-broadband service.

The deal will see Future supply BT Vision’s editorial requirements for the TV service and the BT Vision online store. Future will provide news, independent reviews of entertainment and programme listings for the film, TV and music services.

Future will also support the editorial requirements of BT Vision’s interactive services as they develop, including community forums, special-interest areas and reader-generated content along with user ratings and popularity charts.

Future is putting together an eleven-strong editorial team to provide these services to BT Vision.

Dan Marks, chief executive officer at BT Vision, said: “Future has a great reputation for producing compelling content for its entertainment and technology websites and magazines and we’re pleased it will be the editorial supplier for BT Vision.

“We will benefit from Future’s wealth of experience in helping people understand and enjoy new technology and entertaining services.”

Robert Price, managing director of Future, said: “We’re delighted to be working with BT Vision to help bring its incredibly exciting on-demand TV service to life.

“We’re looking forward to working with it to deliver an informative and entertaining guide to the vast range of film, music and television programming that this new service will offer.”

On Tuesday BT revealed that it has signed an exclusive deal with Emap for the publisher and broadcaster to provide branded music video services and programmes for the BT Vision service (see Emap To Bring Music Brands To BT Vision).

Emap: 01733 568 900 www.emap.co.uk