Galaxy Signs Package Holiday Sponsorship Deal
Chrysalis-owned Galaxy has brokered a 13 week sponsorship deal with low cost airline Jet2.com to promote their new service Jet2holidays.com.
The sponsorship, beginning on March 19, will include on-air promotions and sponsorship idents as well as online competitions and banner adverts.
The deal will run across the Galaxy breakfast shows in Manchester (Wes @ Breakfast) and Yorkshire (Hirsty’s Daily Dose) and during the drive time show in the North East (Sally Hudson).
Jet2.com will be using a mix of sponsorship & promotional activity to push their new low cost package holiday service jet2holidays.com.
El Long, head of broadcast at Mediavest Leeds, said: “We’re very happy to have secured these key sponsorships for Jet2holidays.com and believe the association will push the brand to the next level within the Galaxy demographic of 16-34s, an audience who will love the great value for money and range of destinations offered.”
Martyn Healy at Chrysalis Radio added: “This partnership is a fantastic platform for both the station and Jet2holidays.com. Galaxy’s audience of under 34s is the perfect demographic to promote the fun and diverse holidays offered by Jet2holidays.com.”
The last RAJARs, covering the fourth quarter of 2006, revealed that Galaxy (including digital) had a weekly reach of 2.6 million and a 1.9% share of listening (see BBC Stations Continue To Perform Well).
Chrysalis: 020 7221 2213 www.chrysalis.com