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Gatwick eyes ad expansion after retaining Global

Gatwick eyes ad expansion after retaining Global

Global has won the advertising contract for London Gatwick for another five years, as the airport looks at developing its advertising estate with travel in recovery.

The out-of-home inventory at Gatwick includes a Welcome Arch visible to all arriving and departing passengers (pictured, main image), large-format digital screens throughout the airport, high-impact displays in the International Departure Lounge.

There are also advertising screens on “The Gatwick Shuttle Domination”, featured on the train shuttle service between terminals, such as travellator wraps, platform displays, and on-board digital screens.

After travel was hugely disrupted during the Covid-19 pandemic, travel industry trends experts ForwardKeys has predicted passenger numbers to reach between 85%-90% of 2019 figures this summer.

According to the Civil Aviation Authority, there were 3,080,370 passengers at Gatwick in May 2022, which was an increase of 2208% compared to the previous year.

The retention consolidates Global’s position as the UK’s largest airport media owner. The portfolio reaches 143 million international passengers every year as the media owner now represents London airports Gatwick, Luton, and Stansted, as well as Manchester, East Midlands, Birmingham, Aberdeen, Glasgow, Southampton, Southend, Prestwick, and Guernsey.

Nick Williams, head of Gatwick retail operations, said that the airport has “exciting plans” to further develop its advertising estate over the coming years.

“We are proud of the environment we offer to advertisers, enabling them to reach audiences when they are at their most engaged,” Williams added.

 

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