GCap Media In Ribena Promotion
GCap Media has signed a six figure deal with Ribena to run the first radio promotion for the brand’s range of Ribena 100% Pure Juices.
Launching in mid-May, it will feature a ‘100% truth and nothing but the truth’ competition representing the 100% pure juice content of the product.
Running across the Capital 95.8 and One Network breakfast shows, listeners will be asked to identify which of the 5 breakfast show members is telling a story which is 100% true.
Two callers will be taken to air each day and the caller who identifies the 100% truthful story will be named winner.
The activity will be supported via an on-air promotional campaign and significant online activity including a dedicated 100% Pure Juices page featuring a competition entry section, product logos and pictures and hotlinks to the Ribena website.
The deal was conceived and negotiated by GCap Media’s client manager Danielle Roe and planning manager Nicolette Whittaker, alongside GCap’s sponsorship and promotions team and Ribena’s media agency MediaCom.
Roe said: “It is fantastic to be working with Ribena again across Capital and The One Network. We worked closely to come up with something that would work well for radio and support all of the Ribena 100% Pure Juices brand values.
GCap Media: 0207 663 7000 www.gcapmedia.com