Google abandons TV ads program

Google announced yesterday that it is to shut down its TV advertising program in order to focus on web advertising.

Vice President of Product, YouTube/Video at Google, Shishir Mehrotra said in a post that “We launched Google TV Ads in AdWords to bring digital buying and measurement technologies to traditional TV advertising.”

The Internet giant launched Google TV Ads in AdWords in 2007 and has seen its Web-focused clients buy traditional TV advertising for the first time thanks to the service. However, given the digital distribution revolution and multiscreen reality for entertainment video, the company has decided to shut the product down and focus instead on digital video opportunities.

“So we’ve made the hard decision to close our TV Ads product over the next few months and move the team to other areas at Google,” Mehrotra continued.

Read the full artcile over over at Rapid TV News.