Google acquires mobile ad platform AdMob

Google has acquired the world’s largest mobile advertising platform, AdMob, for $750 million (£450 million).

Google said that the deal would help publishers and developers monetize their content more effectively and let users see more relevant ads and get access to more ad-supported content and applications.

AdMob says that it serves more than 8.5 billion mobile banner and text adverts per month in over 160 countries.

Susan Wojcicki, vice president of product management at Google, said: “Mobile advertising has enormous potential as a marketing medium and while this industry is still in the early stages of development, AdMob has already made exceptional progress in a very short time.

“AdMob is the quintessential Silicon Valley startup – generating impressive year on year revenue growth – and we’re excited to welcome this talented team to Google.”

Omar Hamoui, founder and CEO of AdMob, said: “I think people underestimate how important ads have been to funding the development of innovative content on the internet. Our goal all along at AdMob has been to make it possible for developers and publishers to bring their products and ideas to mobile with the same business model.

“We’re proud of the progress we’ve made towards accomplishing this goal, and joining Google will only accelerate this process, ultimately leading to very real benefits for end users around the world. As publishers and developers generate more revenue from their mobile products, they will invest more, and their mobile offerings will become richer, more creative and more robust.”

MediaTel Group is hosting a seminar on the ‘Future of Mobile’ in London on Wednesday 9 December, with tickets just £99 if booked by 20 November.