Google Gives Advertisers More Control Over AdWords

Internet search giant Google has launched a test version of a new AdWords application, designed to give advertisers much greater direct control over their online campaigns.

The new program, dubbed AdWords API, gives agencies the ability to integrate Google’s paid-for search listings advert technology into their own applications and system tools. In addition, the system allows management programs to be built, enabling direct measurement, and forecasting, of progress by campaigns.

Google claims the new system will allow advertisers to integrate AdWords into their own system to practically any degree, but states that the result will depend on “your programming genius and clients’ advertising needs”.

Amongst the features of the new system is the ability to self-administer a campaign’s delivery and timing. Users can also build the system into their own databases, including inventory and financial management systems – a tactic which would enable advertisements to be placed automatically, depending on inventory.

Earlier this month Google roll out another experimental product, Google Video, allowing users to search through TV and video content from the internet to find the information they need. The new system enables users to search across the subtitled content of TV programs which Google has been collating since last month.

The company states that entering a query such as “iPod” will return a list of relevant television programs with still images and text excerpts from the exact point in the program where the search phrase was spoken (see Google Enters TV Search Business With Google Video).

Google: 020 7031 3000 www.google.co.uk/

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