Google launches Go Mobile initiative

Google has launched a series of diagnostic tools and a directory of mobile site developers in a bid to help companies “mobilise” sites.

The GoMo (Go Mobile) initiative follows new eMarketer research, which estimates that US mobile advertising will reach $4.4 billion by 2015, up from $1.23 billion this year. The research firm suggests that mobile search will see strong growth, with spending on mobile search rising from $185 million in 2010 to nearly $1.8 billion in 2015.

Google plans to grow its mobile ad business from $1 billion in 2010 to about $2.5 billion this year. The new tool will read the specs on the site and provide recommendations on how to make it easier for visitors to use.

Read the full MediaPost article here.