Google Play launches on Google TV in the UK

Tomorrow will see the launch of Google Play on Google TV in the UK, Germany and France.

The service, formally known as the Android Market, will allow users to buy or rent content (limited to films and music) over the internet giant’s smart TV platform.

The Android Market initially opened in late 2008 and was rebranded earlier this year when it merged with Google Music. The store provides the only major compeditor to Apple’s App Store – Google Play celebrated a major milestone in September with 25 billion android apps downloaded.

Google TV has struggled against competitors due to to major broadcasters in the US blocking the service from including their content.

Google Play is expected to added to Google TV in other countries shortly.