Grazia magazine to launch digital television platform

Grazia, the women’s weekly magazine, has announced the launch of a digital television platform.

Grazia will create weekly programmes based on the magazine’s “Ten Hot Stories” section, featuring fashion, beauty and entertainment news.

The magazine is partnering with  Estée Lauder in order to integrate content for the launch in London Fashion Week. They have also said that they have plans to work with other brands in the future.

Grazia fans can view the programme online, with episodes available through Graziadaily.co.uk, and YouTube.

The programmes will initially run for 13 weeks, with each episode lasting around 5 minutes. It is due to be launched on 17 September 2010.

Grazia’s senior editor Hattie Brett will write and edit the programmes, and they will be produced by Signal TV.

Jane Bruton, editor-in-chief of Grazia, says: “This is yet another innovation for Grazia.

“For a long time we have wanted to filter editorial content into moving footage and these weekly webisodes will bring the brand to life on a whole new platform for Grazia fans.”