Hachette Raids NatMags For New Sales Director
Hachette Filipacchi has announced the appointment of Tony Long, former publisher of Natmags’ Good Housekeeping magazine, as the company’s new director of sales, with responsibility for advertising sales across the company’s magazine portfolio.
The move brings Long to Hachette from rival magazine giant, the National Magazine Company as the French business celebrates its second year of business in the UK. Long will report directly to Hachette Filipacchi UK’s chairman, Kevin Hand.
Long brings more than 20 years of experience in magazine and newspaper sales with him to Hachette, having worked on a variety of titles throughout his career. Long progressed through executive levels to become ad manager of Cosmopolitan in 1986, where he remained for three years, claiming the title of the youngest ever ad manager in the magazine’s history.
In 1990 Long became associated publisher of GQ, and was responsible for conceiving and launching the first issues of GQ Active. In 1997 Long was appointed publisher of Men’s Health magazine. Most recently Long held the position of associate publisher of Good Housekeeping and was promoted to publisher of the title earlier this year.
Announcing the appointment, Kevin Hand said: “Tony brings to Hachette Filipacchi UK exceptional commercial experience in magazine publishing and is perfectly placed to lead Hachette’s very talented sales team. Tony joins us at an exciting time in Hachette’s strategic development and will help accelerate our growth in the UK magazine market.”
Long added: “I am delighted to be joining Hachette Filipacchi UK at such an important stage in the development of the business. Hachette Filipacchi has some of the very best magazines in the market and has an enormously talented and ambitious team who have done a superb job in creating a vibrant and growing business in a short time.”
Last month saw Hachette restructuring its senior advertising team working across its flagship women’s titles, B, Elle and Red. The move saw the existing team split into two distinct groups, with older women’s title Red operating as a single sell and B combining with fashion focused Elle (see Hachette Restructures Women’s Group Advertising Team).
Hachette Filipacchi: www.hf-uk.co.uk
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