Half of Britons now using video-on-demand

A new survey claims that 50% of the UK population have used on-demand services, with 20% using them every week.

The survey, commissioned by the Association for Television On Demand (ATVOD) and conducted by YouGov, found that viewing is across a range of platforms with 48% of those using on demand services watching through their TV, 41% through PCs, and almost a third (30%) using laptops.

The research also shows what people think about how VOD should be regulated. The survey findings showed that 87% thought that either the individual should self-regulate their viewing, or that responsibility should be shared between the individual and a regulator.

Andy Burnham, secretary of state for culture, media and sport, said, “Millions of people are already using video-on-demand services as an easy and convenient way of accessing content, and their popularity will continue to grow.

Viewers need to have trust in the services they are using and I welcome ATVOD’s new awareness campaign that will help media consumers to access guidance and advice.

“We should be doing all we can to maintain the UK’s position as a world leader in this area as we head towards a digital age.”

Elizabeth Filkin, chairman of ATVOD, said: “These findings prove that video on demand is flourishing in the UK. It is encouraging to see such understanding and enthusiasm from viewers and the desire for effective regulation.”