Half US mobile users will access web on mobile devices by 2014
According to new eMarketer projections, 85.5 million mobile users will access the web from smartphones in 2010, compared to the previous forecast of 83.5 million.
By 2014, 142.1 million users, which is 53.9% of the US mobile user population, will be able to access the internet using mobile devices.
Mobile internet usage is predicted to increase at a compound annual growth rate (CAGR) of 15.7%. This is much faster than the CAGR of 2.1% expected in mobile subscribers over the same period.
According to a new report from Nielsen, smartphones were used by 25% of the US mobile phone audience in the second quarter of 2010.
This figure is up from 23% in the previous quarter, and up from 16% for the same period in 2009.
Growth in web access from smartphones reached triple digits between April 2009 and April 2010. Access from feature phones actually dropped over the same period.