Havas Entertainment has become Rémy Cointreau UK’s media agency of record for the UK and Ireland following a three-way competitive pitch.
The French spirits group has appointed Havas Entertainment to develop and execute a media strategy to engage with an “audience of exceptional spirits drinkers”, while recruiting a new generation of “discerning consumers”.
The brief covers brands such as Rémy Martin, Louis XIII cognacs, the Cointreau liqueur as well as the Botanist, Mount Gay, St-Rémy, Westland, Bruichladdich, Port Charlotte, and Octomore spirits, and Telmont Champagne.
The incumbent agency was UM.
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