HD ads double

Since Q2 2010, the number of ads delivered in HD in the US has doubled from 10% to 20%, according to a new study from Extreme Reach. (The report draws on a sample of 171,000 SD and HD commercials over the three-month period between April 1 and June 30 2011).

That figure coincides with the percentage of TV viewing that is done in HD, according to Nielsen.

Advertisers claim that distribution and production costs, and the uneven adoption of HD in local markets, is inhibiting the growth of HD delivery.

Although in the last year costs have decreased and adoption has increased leading to the rise in HD ads.

Read the full Ad Age article here.