Hearst Magazines UK, the publisher of Cosmopolitan, Good Housekeeping and ELLE, has made a series of changes to its commercial team as it looks to drive growth in key areas of its business.
Jane Wolfson (pictured), currently head of commercial operations, has been promoted to director of Hearst Made, the publisher’s content marketing division.
Hearst Made was awarded the content publishing account for Jamie Oliver’s monthly food, travel and lifestyle title Jamie magazine last month. It also publishes Asda’s Good Living magazine.
Judith Secombe, currently group publishing director for Hearst Made, will be responsible for Good Housekeeping’s accreditation business, which licenses the brand’s endorsement to commercial partners.
Hearst says it has identified this area of the business as having a “significant capacity for growth, requiring dedicated leadership.”
Matt Hayes, currently publisher for Hearst’s weekly brands, will take on additional publishing responsibilities for Jamie magazine.
Wolfson, Secombe and Hayes will all report into Michael Rowley, managing director, Brands.
Following the appointment of Duncan Chater as chief revenue officer last month, Hearst has also reallocated the publishing responsibilities for some of the brands he was responsible for and streamlined reporting lines.
Jacqueline Euwe, currently group publishing director for Harper’s Bazaar and Town and Country, will take on additional responsibility for Red. Jacqui Cave, group publishing director for ELLE and ELLE Deco will take on additional responsibility for Esquire. Both will report into Chater.
A new publisher for Cosmopolitan will also be announced in due course.
“These changes are all geared towards growing revenues and expanding key areas of our business,” said Anna Jones, CEO of Hearst Magazines UK.
“With the recent addition of Jamie magazine to the portfolio, Hearst Made is in a prime position to continue this upward trajectory and we think Jane is well placed to lead it. Since joining Hearst, she has utilised her agency experience to win key business. She has a keen understanding of clients and how to build excellent client relationships.”
