Hello! and Clarins launch menopause campaign to empower women

News in brief

Hello! magazine and beauty brand Clarins have launched a campaign to support women going through perimenopause and menopause.

The “High Time” campaign aims to inform, encourage, motivate and empower a growing community of women experiencing symptoms and to break stigma around menopause topics.

Figures including Saira Khan, Nadia Sawalha, Gabby Logan MBE (both pictured- main image) and Michelle Griffith-Robinson will share personal experiences in a series of impactful videos and content articles that will feature across Hello! Weekly, Hello! Fashion, hellomagazine.com and social channels, culminating on World Menopause Day on 18 October with a celebrity panel discussion.

The core target audience is ABC1 women aged 45- 54 and success will be measured through sales and brand uplifts, as well as by asking women exposed to the campaign if they feel more empowered and confident about the menopause.

Media was supported by Publicis agency Spark Foundry and SPP Media.