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Holiday Online Sales In Line With Expectations

Holiday Online Sales In Line With Expectations

comScore Networks calculates that US online retail sales totalled $13.3 billion in the last quarter of 2002, a year on year increase of 23%.

The figures, reported on eMarketer, do not include travel sales but tally with a survey taken just after Christmas which estimated holiday spending at more than $13.7 billion (see ECommerce Market Goes From Strength To Strength). When travel sales are added, comScore estimates that US ecommerce revenue came to $20.7 billion, 31% higher than in 2001.

eMarketer predicted back in November that online sales (excluding travel) would total $13 billion in the final quarter of 2002 (see Online Sales To Rise In The Fall, Says eMarketer).

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