How machine learning will impact advertising

If you believe the hype, machine learning is set to offer a ‘quantum shift’ in capability across many areas of the so-called connected ecosystem.

Indeed, the new president of the IPA, Sarah Golding, has set out an ambitious and tech-focused agenda in which she wants us to make magic with the machines, placing machine learning at the heart of adland’s future.

In this short video interview, Dr James Carney, director of Texture Lab, discusses how predicting the cognitive response to communication powered by machine learning could help improve advertising.

Captured at the 2017 Connected Consumer Conference.