How Tottenham Hotspur FC is integrating AI — with Rob Pickering and Salesforce’s Felicity Starr
The Media Leader Podcast | Partner Content
AI is changing the world of media and marketing at a rapid pace. But how are brands using the technology to drive better business outcomes and efficiencies?
In part one of a series of two special episodes, Rob Pickering, chief technology officer for Tottenham Hotspur, and Felicity Starr, regional VP at Salesforce (and a Spurs fan), join host Jack Benjamin to discuss how AI is enhancing the club’s customer services and creating personalised experiences for fans.
The trio also discussed the importance of sport for brands’ media investments and what the future of fandom looks like in a rapidly changing media consumption environment.
Listen now by hitting the play button or use the appropriate entry point into Spotify, Apple or Google Podcasts:
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