IAB hires Snap Inc’s James Chandler

The IAB UK has appointed James Chandler to the newly created role of chief marketing officer.

Chandler joins from Snap Inc where he oversaw brand partnerships. Prior to that he spent eight years at Mindshare, most recently as global mobile director.

Jon Mew, CEO of IAB UK said: “James has the critical experience of working up close with clients, so he’s perfectly placed to put their views at the heart of our communications and outreach. He’s been an active member of the IAB over the years, so we’re thrilled he wants to join the team.”

Chandler, who begins his new role later this month, said: “The IAB has always played such an important role in my career and I’ve been able to see first-hand the positive impact it has had on brands, agencies and media partners. I am delighted to be joining such an amazing team.”

Chandler’s appointment is part of a wider restructure of the organisation, which hopes to allow the trade body to be “more engaged with advertisers and agencies, and stand more assertively for the digital industry.”

The shake-up will also see Tim Elkington, previously chief strategy officer, become chief digital officer and Alex Kozloff, formerly director of marketing and industry engagement, become chief operating officer.

“Tim and Alex have a combined 14 years at the IAB under their belts and every day they demonstrate razor sharp focus to build the IAB’s future. James’ industry experience is the perfect compliment to complete the top team,” said Mew.