IAS accredited by Media Rating Council for Facebook and Instagram ad measurement

Integral Ad Science (IAS) has been accredited by the Media Rating Council (MRC) for its impression and viewability measurement of ads across Facebook and Instagram.

This accreditation was given after “an intensive audit” of IAS’s data and measurement procedures and reporting by the MRC, a non-profit industry association aiming to ensure measurement services are valid, reliable and effective.

It applies to IAS’s integrated third-party measurement of display and video ads served across Facebook and Instagram on desktop and mobile web and apps.

This represents greater transparency and control for advertisers to optimise their campaigns and social media buying across the platforms.