IAS and Anzu partner to offer in-game advertising quality measurement
News in brief
Integral Ad Science has partnered with Anzu to enable global brands and agencies to monitor the quality of in-game media investments in mobile gaming environments.
IAS will be able to provide advertisers with invalid traffic (IVT) measurement and reports on viewability through its IAS Signal platform.
Tom Sharma, chief product Officer of IAS said: “This integration sets the platform for quality standards within ad-supported gaming and allows advertisers to better understand and control the quality of their media on Anzu.”
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