Brazina and Furness
Digital marketing platform Impact Radius has appointed Scott Brazina as its first chief marketing officer.
Brazina joins from Dyn where he served as vice president of MarTech & Media, and has also served as CMO of marketing technology company DataXu.
In his new role he will oversee Impact Radius’ global marketing strategy, brand-building, demand generation and public relations.
“Scott is a talented, multifaceted executive whose deep experience marketing enterprise software, vision and leadership come at a critical inflection point as Impact Radius scales and sharpens its global go-to-market strategy,” said David Yovanno, CEO, Impact Radius.
Brazina added: “I am excited to join to help accelerate and grow the company to the next level. Impact Radius’ marquee customers, expanding solution portfolio, and growth puts the company in a strong position to truly transform business.
“I am looking forward to creating a larger discussion around the broader value delivered by the Impact Radius platform.”
The company has also appointed Adam Furness as the new managing director of Asia Pacific.
Furness is a seasoned executive with experience scaling business operations of media, advertising and tech companies for the past 16 years.
Both Brazina and Furness will report directly to Yovanno, respectively from Impact Radius’ New York and Sydney offices.
“After meeting the executive team, learning more about Impact Radius’ advanced technology suite, expedited growth plans, client focused approach, and desire to expand the Asia Pacific region specifically, I knew I wanted to be part of it,” said Furness.
“I’m thrilled to be joining the team at such a pivotal time and working together to accelerate the plans for growth across APAC.”
