In TfL first, New York Bakery Co launches 3D outdoor campaign on Underground
In brief
Bagel brand New York Bakery Co will run 3D creative across select Global-run digital gateway screens at London Waterloo and Kings Cross St Pancras.
The ads use anamorphic 3D so bagels appear to “pop out” of the screens, the first time this technique has been used on the Transport for London Network.
This activity is in addition to its £2m nationwide multichannel “Toast of New York” campaign, by agency EssenceMediacom, which targeted weekly breakfast occasions in April through 3D special build billboards in Waterloo (pictured, below) and a mass sampling event alongside radio, video on-demand, social and influencer activity.
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