The Media Leader Podcast
In January, an anonymous group of senior leaders at creative, media and adtech agencies released a memo warning that the industry is failing in its moral and civic duties to society.
The memo argued that without an interruption to the status quo, advertising will “be a critical enabler to tech platforms that stoke hatred and division, facilitate hate groups to monetise their content at a time of increasing division in this country and many others, support the social license of the fossil fuel industry and provide broader greenwashing and social-washing services to industries that are under public scrutiny, and roll over in the face of anti-DEI rhetoric and desert those individuals, teams and communities that our industry has made commitments to.”
It also argued that British business interests are losing independence to US political interests, that working groups have failed to drive internal change, and that the presence of Big Tech companies at industry-wide events and initiatives has stymied attempts at progress.
The memo caused a stir, particularly given its timing just days ahead of the annual LEAD conference, which convened much of the media and advertising’s top brass to discuss the importance of trust.
Its authors were criticised for remaining anonymous, but they nevertheless succeeded in sparking a conversation and renewed interest in key ethical issues that have arguably been suppressed since Trump’s re-election as US president in late 2024.
Ned Younger is the director of Inside Track, the non-profit that was responsible for convening these anonymous individuals and facilitating their production of the memo.
He sat down with The Media Leader earlier this month to discuss his takeaways from the group, and whether he thinks they will drive real change in the advertising industry.
Listen now by hitting the play button or use the appropriate entry point into Spotify, Apple or Google Podcasts:
Thanks to our production partners Trisonic for editing this episode. Discover how Trisonic can elevate your brand and expand your business by connecting with your ideal audience.
Highlights
2:04: What is Inside Track and how did it convene this anonymous group?
6:41: Main concerns expressed by the group
10:27: Future direction, calls to action, and the need for better forums of conversation
15:16: Why remain anonymous?
22:58: The risk of insufficient progress
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