The start of October saw ZenithOptimedia forecast that UK television adspend will see modest growth of 0.5% this year, moving towards 2% growth in 2008.
It added that it expects UK Radio adspend to grow year on year by 1.7% in 2007, with Newspaper spending expected to fall by 1.8% in 2007, compared with a 4.2% decline in 2006 (see
UK TV Adspend To See Modest Growth).
Globally, Zenith predicted that the 2008 Olympic games will help lift television’s share of the ad market to a record 38.2% in 2008 (see Olympic Games To Lift TV’s Share Of Global Ad Market).
Online video and local search were forecast to drive 30% growth in internet ad expenditure in 2007 by Zenith, to nine times faster that the rest of the ad market.
The latest figures from the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers revealed that US internet advertising revenues for the first six months of 2007 were nearly $10 billion, setting another new record and representing a nearly 27% increase over the first half of 2006 (see US Online Adspend Sets New Record).
US internet advertising revenue totaled nearly $5.1 billion for the second quarter of 2007, exceeding the $5 billion mark for the first time in a quarter, a 25.4% increase over the same period in 2006.
Closer to home, figures from the Internet Advertising Bureau showed that UK internet advertising recorded above-expectation 41.3% year on year growth in the first half of 2007.
This took the sector to a half-year high of £1,334.3 million – compared to £917.2 million a year ago – lifting online advertising’s market share to 14.7% (see UK Internet Advertising Records 41.3% Year On Year Growth).
A report from eMarketer found that consumers from Western European nations such as France, Germany, Italy, Spain and the UK are among the world’s keenest users of the web (see Western European Consumers Amongst keenest Web Users).
Karin von Abrams, eMarketer senior analyst and author of the report, said: “Of the five major Western European nations, the United Kingdom has embraced the internet most avidly – it was the first of these countries to see more than half its population online.”
Continental Research’s Autumn 2007 Internet & Convergence Report revealed that the number of people watching internet TV increased steadily year on year (see Internet TV Growing Strongly).In particular, said Continental, the number of people watching shows they have previously downloaded from the internet doubled, from 1.3 million in 2006 to 2.4 million in 2007.
In separate research, Parks Associates said that the number of US paying users of online video sites has grown significantly between 2006 and 2007.
Broadband Video: A Market Update found that the number of broadband households in the US paying for online video content now stands at nearly 12 million, up from a little more than three million in 2005-2006 (see Number Of US Paying Users Of Online Video Sites Increases).
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