The growth of media and entertainment via the internet is set to continue, with films, games and animations all to drive revenues in multi-platform online entertainment, according to a new report from Screen Digest.
Whilst Hollywood films will become increasingly available, it is interactive, ‘non-linear’ content which will predominantly drive growth and will account for the greatest share of the market’s revenue, says the report’s author Kenneth Nwagbogu.
Such offerings will include Flash animations and ‘massively-multiplayer’ online games, which are predicted to be worth E76 million and E163 million in Europe by 2005 respectively. Online feature films will bring $882 million in revenue in the western world and E207 million in western Europe by 2005.
Online movies and entertainment revenue 2005 forecasts | ||
Revenues | ||
Europe (Em) | Western World ($m) | |
Total western world | 2,900 | |
Total western Europe | 541 | |
Flash animation and simple games | 76 | 298 |
Short film content | 39 | 189 |
Large multiplayer online games | 163 | 921 |
Fuzzy media’ content | 57 | 568 |
Feature film | 207 | 882 |
Source: Screen Digest, May 2002 |
Wireless devices to receive entertainment content The report – Online Movies And Entertainment: Emerging Business Models And Technologies – also predicts that non-linear, interactive Flash-based games and community content will be developed for wireless devices. There are forecast to be 155 million mobile internet users in western Europe alone by 2005, according to Screen Digest.