Interview: Anthony Rose on the changing social media model

When we look back in 20 years, will it still be the case that the social network model is based on the people we went to school with?

Anthony Rose, co-founder of new social network 6Tribes, doesn’t think so.

Speaking to Newsline at Media Playground 2015, the former head of BBC iPlayer described a not-too-distant future where people filter out “spammy” content from brands and “BuzzFeed-style” posts, and instead choose to connect with people based on things they have in common.

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“Have you ever had a genuine conversation on Twitter?,” Rose asks. “The problem with existing networks is that because you’re talking to everybody you’re trying to create a persona.”

Rose describes 6Tribes, which he co-founded a year ago, as a “lifestyle/interest-based social network” – and, with stats revealing that 58% of millennials think half the posts they see are “irrelevant”, thinks this is where the social media model is now headed.