IPA Media Owner Awards: the winners

Microsoft Advertising won Best Online Campaign for The Hobbit: The Desolation of Smaug

Twitter, Global Radio, Telegraph.co.uk and Microsoft were just some of the winners awarded at the IPA Media Owner Awards on 25 November, which set out to celebrate the industry’s most innovative and effective activity and individuals from the world of online media.

From a shortlist of 53, 16 awards and 11 commendations were presented, with Microsoft Advertising’s ‘The Hobbit: The Desolation of Smaug’ taking Best Online Campaign, Teads claiming Best Technology for ‘inRead’.

Elsewhere, Global Radio, with its ‘Begin with a Bulmers on XFM’ campaign, won Best Cross Media Campaign, while AOL Advertising was crowned Best Media Owner and Say Media Best at Innovation.

Twitter managed to bag two awards for Best Partner and Most Improved at Partnership.

Commenting on the awards, the IPA’s consultant head of digital, Nigel Gwilliam, said: “From data to trust, transparency, insight, creativity, integration and alignment – this year’s entries have provided a fascinating insight into the complexity of today’s online media world.

“And it is this complexity that provides the necessary reminder of the need for all sides of the digital industry to work together to be the best they can be if they are to capitalise on this.

“This is of course why the Media Owner Awards are so important; they highlight and reward the very best activity and individuals from the world of online media. Congratulations to this year’s incredible winners who will inevitably be those reaping the greatest rewards in 2015.”