IPA Welcomes Return Of Hull As Head Of Marketing
The IPA has welcomed the return of Janet Hull as head of marketing in a consultancy role that will see her take on responsibility for achieving the objectives set out in the IPA’s Five Year Plan.
Hull’s first task will be to develop a coherent marketing plan for the IPA. She will also work to implement a number of strategies to raise the perceived value of advertising and marketing communications agencies.
Hull will report to IPA director general Hamish Pringle and to the Five Year Plan group, which has been set up by Stephen Woodford to supervise the development of strategies on behalf of the organisation’s council. The group is chaired by CEO of Initiative Media, Jerry Hill.
Commenting on the appointment Hamish Pringle said: “We’re all delighted to have lured Janet back to help us achieve our Five Year Plan objective. Her successful track record in raising the industry’s profile through publications, sector seminars, conferences and other initiatives is well known and we’ll be working closely together to deliver on this new programme.”
Hull added: “Over the past few years I’ve had the opportunity to increase my industry knowledge, especially in terms of the client side, through projects for bodies such as the Marketing Society and the Chartered Institute of Marketing. This complements the experience from my previous senior agency roles at places like Y&R, AMV, Burson-Marsteller and Lewis Moberly and I believe gives me the best possible perspective on the task in hand.”
Hull worked for the IPA between 1993 and 1999 as consultant director of advertising effectiveness. In this role she designed and implemented a programme to raise the perceived value of advertising using effectiveness awards case histories and other related materials in a co-ordinated effectiveness initiative.
The IPA recently announced plans to work with the IAB to tackle to problem of online audience measurement. It is hoped that the initiative to put online ad measurement in the same framework of traditional media advertising will encourage marketers to dedicate a larger proportion of their advertising budgets to new media (see ISBA Urges Online Media Buyers To Support ABCe Audits).
Recent Appointment Stories from NewsLine Five Picks Chambers As New Director Of Programmes Channel 4 Appoints New Head Of Corporate Development WPP Appoints Former Saatchi & Saatchi Chief
Subscribers can access ten years of NewsLine articles by clicking the Search button to the left