IPC Central Sales Announces Senior Appointments
IPC Advertising Central Sales group advertisement director Alison Deas has announced three significant developments across the division.
Peter Edwards has been appointed head of Corporate Business Development, leading a team charged with developing and delivering cross-brand and cross-platform solutions for some of the biggest advertisers in the UK.
Edwards joins IPC from Viacom Outdoor’s client communications team. Prior to that he spent over five years at Manning Gottlieb OMD as brand communications director, before which he was senior planner/buyer in Zenith Media’s print department.
Melanie Scott has been promoted to the position of head of Key Accounts across IPC Advertising, offering IPC’s leading clients one point of access across the entire IPC portfolio.
Prior to her appointment Scott was IPC Key Accounts manager on L’Oreal and Beiersdorf, before which she was group ad manager of Woman & Home, Essentials and Family Circle.
Before joining IPC, Scott spent two years at the National Magazine Company, before which she was the launch ad manager of Elle and Elle Decoration in South Africa.
Meanwhile, as part of IPC Advertising’s Access All Areas initiative, all central sales teams will now report directly to Alison Deas. This means that IPC Innovator, the company’s centralised insert and print-technology division, will now report to Deas with immediate effect.
Deas said: “Corporate Business Development and Key Accounts are two hugely important divisions with IPC Advertising, harnessing the huge potential across the whole portfolio for some of our biggest client partners. I’m pleased to have secured such talented and experienced sales professionals as Peter and Melanie to spearhead the next stage of development for these teams.
“Bringing IPC Innovator into the Central Sales function makes perfect sense. The consolidation of all our central teams will ensure closer working between the departments and thus better solutions for our clients.”
Edwards added: “IPC recognises the greater strategic input that media owners are having into the planning process in terms of ideas and cross-media partnerships, and I am relishing the challenge of developing these opportunities across our portfolio.
“My job will be made easier by the level of experience and strategic nous that we have within the team which will help us demonstrate to marketers and media agencies the unique relationship that consumers have with IPC’s media properties.”
IPC Media: 0870 4445000 www.ipcmedia.com