IPC Continues Digital Focus With New Appointment
IPC Media continues to focus on developing its digital strategy with the appointment of Nick Bradley as the company’s new director of digital advertising.
The new role encompasses the development and implementation of an integrated digital advertising strategy across the company, working alongside the existing divisional digital ad directors to unlock the audience strength of IPC’s digital portfolio.
Bradley will also support the central trading teams to enable greater cross-platform opportunities.
Recently IPC launched its new, much-hyped standalone homes portal, www.housetohome.co.uk, in a bid to revive its home interest portfolio and bolster the publisher’s digital output (see IPC Unveils New Homes Portal).
In May, In Style also launched its new website, www.instylemagazine.co.uk, following 12 months of development (see In Style Launches New Website).
The company has also recently announced the appointment of Neil Robinson as digital director to the publisher’s main board in order to lead the company’s strategic development across its entire portfolio (see IPC Appointment Boosts Digital Strategy), whilst in April IPC Southbank poached Julie Stuckes from Future Publishing, appointing her to the position of digital development director (see Digital Media Specialist Heads To IPC From Future).
Bradley will provide a central point of contact for clients and agencies looking to tap into the different audiences IPC’s digital brands represent. He will report directly to IPC Advertising marketing and strategy director Neil Perkin.
IPC Advertising managing director, Caroline McDevitt, said: “This new role is pivotal in driving IPC into the next stage of its digital development. We have some real powerhouse digital properties – with more on the way – and Nick will be a key player in ensuring that agencies and clients achieve the potential reach that our audiences offer in the digital space.
“He will also be working closely with our divisional online teams to drive ad-serving efficiencies and develop greater cross-platform opportunities across the breadth of the portfolio.”
Bradley was previously digital sales director for Hachette Filipacchi, where he was responsible for developing the company’s commercial strategy for their web portfolio across brands including Elle, Red, Sugarand Psychologies.
Prior to this, he has worked across a series of roles in News Group Newspapers, latterly as digital manager across News Group Digital, including Sun Online, page3.com, notw.co.uk and dreamteam.
“I’m hugely excited to have the opportunity to help develop IPC’s digital ad strategy at such a key time for the business,” said Bradley. “IPC is fantastically well placed to offer clients a seamless convergence of print and digital solutions.
“The breadth of the portfolio means that there are some fantastic brands to work with as stand alone propositions. But combined, they will also provide great scale. The ability to offer advertisers and partners a digital network of high quality individual brands with contextual and behavioural targeting will be a very powerful proposition.”
IPC Media: 0870 4445000 www.ipcmedia.com