IPC Ignite sites reach 10.7m unique users

IPC Ignite has reported that four of its key online brands have reached a combined audience of over 10.7 million unique users per month.

IPC Ignite is the first magazine publisher to report ABCe audited website figures over a six month period, January to June 2009.

On average, www.nme.com delivered 4,454,983 monthly unique users; www.nuts.co.uk delivered an average of 1,407,574 monthly unique users; www.loaded.co.uk delivered an average of 316,334 monthly unique users; and the Mousebreaker portfolio of casual games sites delivered a debut ABCe with a monthly average of 4,583,525 unique users.

Eric Fuller, IPC Ignite managing director, said: “These audited results clearly show the scale of the Ignite digital portfolio – delivering over 10.7 million unique users every month. NME in particular reaps the benefit of focused development work in the period – with unique users up by almost one million year-on-year.

“We’re delighted to be the first magazine publisher to report audited website analysis alongside print figures over a six month period. Transparency, accountability and innovation are core elements in our trading philosophy, which is why we are committed to providing our advertisers and media buyers with trustworthy cross platform audited data.”