IPC Ignite to report six-monthly ABCe audited figures
IPC Ignite is reporting ABCe audited website figures for a six monthly period for Nuts, NME and Loaded this week.
Alongside this Thursday’s ABC consumer magazines release, Ignite will be the first magazine publisher in the UK to produce individual six monthly ABCe certificates for the January to June 2009 period.
The website analysis will be included with print circulation figures in Group Product Reports for each brand.
Ignite will also produce an ABCe report for its casual gaming website www.mousebreaker.com.
Jan Pitt, director of magazines, ABC, said: “IPC Ignite producing its first six monthly ABCe website certificate alongside their audited print figures is an exciting move forward for the UK’s consumer magazine industry.
“It will provide Ignite with an important trading tool, demonstrating their cross platform performance over a six monthly period.
“By reporting its online data alongside their print figures in these Group Product Reports, Ignite is providing advertisers and media buyers with a clear and complementary source of data for the media space they are buying online and offline.”
Newsline will be providing full coverage of Thursday’s ABC consumer magazine release, with in-depth reports covering the biggest developments as they happen.